Current Role

I'm aN Account DIRECTOR at 160over90, a culturally-led, full service agency within the Endeavor network.

As the day-to-day account lead for multiple consumer brands, I work with my teams to provide strategic guidance, and the thoughtful development and execution of integrated communications efforts to further client-specific business goals. 

PAST Clients include: Greenleaf foods, DICK’S SPorting goods, e. & J. gallo winery, MARRIOTT INTERNATIONAL, ubs arena at belmont park, wish.com

STRENGTHs

  • ACCOUNT MANAGEMENT

  • BRAND DEVELOPMENT

  • BRAND/CAMPAIGN STRATEGY & EXECUTION

  • BUDGET MANAGEMENT

  • client relations

  • corporate & internal communications

  • INFLUENCER Marketing

  • MEDIA RELATIONS

  • SOCIAL MEDIA MARKETING

PAST LIVES

ACCOUNT EXECUTIVE - CONSUMER SECTOR AT WE Communications (APRIL 2014 - AUGUST 2016)

Clients included: Microsoft, woodford reserve kentucky bourbon, albertsons/safeway, jagermeister

  • PR CHAMPION (AWARDED 2015 BY THE PR COUNCIL)

  • Platinum PR Award - Marketing Communications: Woodford Reserve $1,000 Mint Julep Cup Campaign (AWARDED 2016 BY PR NEWS)

  • THOUGHT LEADERSHIP - THE SPIRIT OF STORYTELLING (PUBLISHED 2016)

ACCOUNT coordinator - fashion & hospitality AT shadow (june 2013 - march 2014)

Clients included: rue la la, svedka vodka, angel management group, butter group, emm group

pr intern/assistant at people’s revolution (january 2012 - april 2012)

Clients included: BLUEFLY.com/BELLE & CLIVE, ELIZABETH ARDEN RED DOOR SPA NYC, PROPER ATTIRE, VERY.COM

OTHER PASSIONS

  • reading (if it’s a thriller, historical fiction or non-fiction, i’m in)

  • BINGE watchING NETFLIX’S TOP 10…three MONTHS AFTER THE HYPE HAS SETTLED

  • SAVORING THE FIRST SIPS OF THE MORNING’s first cup of coffee

  • exploring dry wines from different regions around the world

  • Testing out 15-Minutes-or-less recipes in my instant pot

  • FURTHERING MY QUEST TOWARDS MASTERING THE NYT CROSSWORD (Past wednesday)

  • CATCHING UP ON MY FYP

Photo Credit: Bianca Mooney

Photo Credit: Bianca Mooney


EDUCATION

Syracuse university - s.i. newhouse school of public communications (B.S. May, 2013)

MAJOR IN PUBLIC RELATIONS
DUAL MINOR IN MARKETING AND WRITING

NEWHOUSE SCHOLAR (AWARDED 2013)